Gimme! : the human nature of successful marketing
John Hallward
| Alternative title: | Human nature of successful marketing |
|---|---|
| Year of publication: |
c2007
|
| Authors: | Hallward, John |
| Publisher: |
Hoboken, NJ : John Wiley |
| Subject: | Persönlichkeitspsychologie | Personality psychology | Biowissenschaften | Life sciences | Werbung | Advertising | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 216 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 209-210) and index |
| ISBN: | 0-470-10029-X ; 978-0-470-10029-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003344591