Global Advertising in a Cultural Context.
Year of publication: |
2009 ; 1st ed.
|
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Authors: | Milenkovic, Mirjana |
Publisher: |
Hamburg : Diplomica Verlag |
Subject: | Globalisierung | Globalization | Werbung | Advertising | Kulturelle Identität | Cultural identity | Werbepsychologie | Psychology of advertising | Internationales Marketing | International marketing | Welt | World |
Extent: | 1 online resource (66 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-3-8366-1995-0 ; 978-3-8366-6995-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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