Global airline alliances, value propositions, and strategic misdirection at Swissair, a clinical study : 1994 - 2001
Year of publication: |
2008
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Authors: | Baliga, Ram ; Santalainen, Timo ; Lottenbach, David C. |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 21933741. - Vol. 2.2008, 2, p. 180-200
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