Global brand value in developed, emerging, and least developed country markets
Year of publication: |
October 2017
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Authors: | Randrianasolo, Arilova A. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 5, p. 489-507
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Subject: | Perceived brand globalness | Normative institutional environments | Perceived brand quality | Perceived brand prestige | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Internationales Marketing | International marketing |
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