Global Competitive Strategies in the New World Economy
Year of publication: |
2001
|
---|---|
Authors: | Mavondo, Felix |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 18.2001, 3, p. 355-359
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Globalization | International trade | Marketing strategy | Competitive strategy |
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