Global expansion of SMEs : role of global market strategy for Kenyan SMEs
Year of publication: |
2019
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Authors: | Osano, Hezron Mogaka |
Published in: |
Journal of innovation and entrepreneurship : JIE. - Heidelberg : SpringerOpen, ISSN 2192-5372, ZDB-ID 2679760-4. - Vol. 8.2019, 13, p. 1-31
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Subject: | Strategy | Cyber-security | Innovation | Entrepreneurship | Management | Business resilience | Collective defense | Military | Network-centric operations | NATO | KMU | SME | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Kenia | Kenya | Militärausgaben | Military expenditure | Marketingmanagement | Marketing management | Globalisierung | Globalization | Internationaler Markteintritt | International market entry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s13731-019-0109-8 [DOI] hdl:10419/259590 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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