Global luxury brands : researching cross-cultural differences in motivations to consume
Year of publication: |
2020
|
---|---|
Authors: | Cui, Annie Peng ; Nelson, Christopher A. ; Yim, Alexis |
Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 104-114
|
Subject: | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
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