Global marketing : an interactive approach
Year of publication: |
c2004
|
---|---|
Authors: | Gillespie, Kate ; Jeannet, Jean-Pierre ; Hennessey, Hubert David |
Other Persons: | Hennessey, Hubert D. (contributor) |
Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
Subject: | Internationales Marketing | International marketing | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXII, 553 S Ill., graph. Darst 26 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and indexes |
ISBN: | 0-618-00508-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Brunswick, Gary J., (2013)
-
Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio, (1992)
-
Horizontale Kooperation als Markteintrittsstrategie im internationalen Marketing
Mengele, Jürgen, (1994)
- More ...
-
Gillespie, Kate, (2007)
-
Gillespie, Kate, (2016)
-
Cases in Global marketing strategies, sixth edition
Jeannet, Jean-Pierre, (2004)
- More ...