Global marketing and advertising : understanding cultural paradoxes
Marieke de Mooij
| Year of publication: |
1998
|
|---|---|
| Authors: | Mooij, Marieke K. de |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publications |
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 316 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-8039-5969-9 ; 0-8039-5969-9 ; 0-8039-5970-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000626940