Global marketing management : a strategic perspective
Brian Toyne ; Peter G. P. Walters
| Year of publication: |
1989 ; 2. [Dr.]
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|---|---|
| Authors: | Toyne, Brian ; Walters, Peter George Pakenham |
| Publisher: |
Boston [u.a.] : Allyn and Bacon |
| Subject: | Internationales Marketing | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 747 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-205-11829-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004085938