Global marketing management : changes, challenges and new strategies
Year of publication: |
2005 ; 1. publ.
|
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Authors: | Lee, Kiefer |
Other Persons: | Carter, Steve (contributor) |
Publisher: |
Oxford : Oxford Univ. Press |
Subject: | Internationales Marketing | International marketing | Strategisches Management | Marketingmanagement |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XXXI, 582 S Ill., graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | pbk. - : £32.99 : CIP entry (Dec.) |
ISBN: | 0-19-926752-9 ; 978-0-19-926752-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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