Global marketing segmentation usefulness in the sportswear industry
Year of publication: |
2012
|
---|---|
Authors: | Ko, Eunju ; Taylor, Charles R. ; Sung, Heewon ; Lee, Jooyeon ; Wagner, Udo ; Navarro, David Martin-Consuegra ; Wang, Fanghua |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 11, p. 1565-1575
|
Publisher: |
Elsevier |
Subject: | Global market segmentation | Global marketing strategy theory | Sportswear industry | Lifestyle | Sportswear purchase behavior |
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