Globality and intentionality attribution of animosity : an insight into the consumer boycotts in the Muslim dominant markets
Year of publication: |
2012
|
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Authors: | Ili-Salsabila Abd-Razak ; Asmat Nizam Abdul Talib |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 3.2012, 1, p. 72-80
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Subject: | Konsumentenboykott | Consumer boycott | Muslime | Muslims | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
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