Globalization and reluctant buyers
Year of publication: |
2002
|
---|---|
Authors: | Suh, Taewon ; Kwon, Ik‐Whan G. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 6, p. 663-680
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Globalization | Consumer behaviour | National cultures |
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