GLOBALIZATION - The Tension between Strategy and Execution: Challenges for International Advertising Research — Globalization is Much More Than Universal Branding
Year of publication: |
2011
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Authors: | Ford, John B ; Mueller, Barbara ; Taylor, Charles R |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 1, SUPPL, p. 27-42
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