Goal hierarchies as antecedents of market structure
Year of publication: |
2006
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Authors: | Paulssen, Marcel ; Bagozzi, Richard P. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 23.2006, 8, p. 689-710
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