Going bananas in paradise: from McDonaldisation to Fyffefication
Year of publication: |
2000
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 18.2000, 6/7, p. 356-367
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing theory | Post‐modernism |
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