Going Native : Can Consumers Recognize Native Advertising? Does it Matter?
Year of publication: |
2018
|
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Authors: | Hyman, David A. |
Other Persons: | Franklyn, David J. (contributor) ; Yee, Calla (contributor) ; Rahmati, Mohammad Hossein (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (33 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 31, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2816655 [DOI] |
Classification: | M38 - Government Policy and Regulation ; K20 - Regulation and Business Law. General ; K30 - Other Substantive Areas of Law. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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