Good Consumer Information : The Information Paradigm at Its (Dead) End?

The traditional information paradigm postulates that increasing the amount of information and establishing full transparency helps consumers with their decisions. We challenge this assumption and address criteria that good consumer information needs to fulfil. Based on the findings from research in behavioural economics and finance, necessary conditions for good consumer information include transparency, comprehensibleness, and comparability, whereas quality – in terms of clarity, fit to personal needs, and verifiability – represents the sufficient condition for good consumer information. Information that consumers currently receive hardly fulfils these conditions which, in turn, considerably hampers the trustworthiness and usability of this information. To mitigate consumers' information problem and to recover the idea of the information paradigm we suggest to extend the information model and to integrate the idea of collective consumers, to establish product testing principles, and to implement controlled minimum standard for (financial) products