Gossip, self-monitoring and fashion leadership: comparison of US and South Korean consumers
Year of publication: |
2014
|
---|---|
Authors: | Lee, Seung-Hee ; E. Workman, Jane |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 31.2014, 6/7, p. 452-463
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Gossip | Fashion leadership |
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