Governmentality at the base-of-the-pyramid
Year of publication: |
2011
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Authors: | Bonsu, Samuel K. ; Polsa, Pia |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 3, p. 236-244
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Subject: | Marketing | Geschäftsmodell | Business model | Wirtschaftssoziologie | Economic sociology | Corporate Social Responsibility | Corporate social responsibility | Governance-Ansatz | Governance approach |
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