Gray-market and its impacts on brand image : case for retail perfume industry
Year of publication: |
2021
|
---|---|
Authors: | Maqsood, Syed Muhammad ; Soomro, Yasir Ali |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 1, p. 124-134
|
Subject: | gray-market | gray-market products | brand image | price consciousness | price-quality inference | risk averseness | Marketingmanagement | Marketing management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2021.1-10 [DOI] hdl:11159/6780 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Understanding effective factors affecting brand equity
Bhumiphat Gilitwala, (2022)
-
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc, (2021)
-
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh, (2016)
- More ...
-
Bhutto, Muhammad Yaseen, (2019)
-
Drones Further Drowning Down Real Issues from Pakistan Economy and Business Sector
Hameed, Dr. Irfan, (2012)
-
Devaluation is a Devastating Act for a Third World Country : A Case Study of Pakistan Economy
Hameed, Dr. Irfan, (2012)
- More ...