Greater good : how good marketing makes for better democracy
John A. Quelch; Katherine E. Jocz
| Year of publication: |
2007
|
|---|---|
| Authors: | Quelch, John A. ; Jocz, Katherine E. |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Marketing | Demokratie |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 331 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction: marketing and democracyMarketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good. Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion 0802 |
| ISBN: | 978-1-4221-1735-4 |
| Classification: | Demokratie ; Marketing ; Politische Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547566