Green Marketing : Solar Energy Opportunities and Challenges in India

Green marketing is a very powerful marketing strategy. It refers to the process of selling products and services based on their environmental benefits. This concept has enabled for the remarketing and packaging of existing products which already stay to such guideline. Solar energy is a conventional as well as renewable energy. Solar energy products are very much essential for the rapid growth and development in the country. The most important aspect of solar energy is positive effect on the environment. It may be environmentally friendly in it nature. This paper discusses about the importance of solar energy, various type using by the human community and the effectiveness of the products. The paper identifies the importance of Green Marketing with special reference to solar energy which explores the challenges and opportunities of solar energy green marketing system. The paper also examines the present trends of solar energy marketing in India and also at describes the reason why it is needed for the peoples in adopting its future