Green new product development : the pivotal role of product greenness
Year of publication: |
2013
|
---|---|
Authors: | Driessen, Paul H. ; Hillebrand, Bas ; Kok, Robert A. W. ; Verhallen, Theo W. |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 60.2013, 2, p. 315-326
|
Subject: | Chemieindustrie | Chemical industry | Ernährungsindustrie | Food industry | Produktentwicklung | New product development | Öko-Produkt | Sustainable product | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change |
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