Grounding consumer-brand engagement : a field-driven conceptualisation
Year of publication: |
2015
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Authors: | Graffigna, Guendalina ; Gambetti, Rossella C. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 4, p. 605-629
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Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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