Groundswell. Winning in a World Transformed by Social Technologies
Year of publication: |
2009
|
---|---|
Authors: | Sigala, Marianna |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 2, p. 136-138
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Communication technologies | Internet marketing | Marketing strategy |
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