Group influences of selling teams on industrial salespeople's cross-selling behavior
Year of publication: |
2013
|
---|---|
Authors: | Schmitz, Christian |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 1, p. 55-72
|
Subject: | Verkaufspersonal | Salespeople | Gruppenentscheidung | Group decision-making | Motivation | Kaufentscheidung | Purchase decision | Beziehungsmarketing | Relationship marketing |
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