Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Year of publication: |
2006
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Authors: | Slotegraaf, Rebecca J. ; Pauwels, Koen |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 4, p. 43-65
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Subject: | Markenartikel | Brand | Markenimage | Brand image | USA | United States | KMU | SME | Markenführung | Brand management |
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