Guest editorial: blue whistle for brands : consumers' and stakeholders' perspective towards reformation in marketing legal practices
Year of publication: |
2023
|
---|---|
Authors: | Arya, Vikas ; Sharma, Anshuman ; Hiram Ting ; Gowreesunkar, Vanessa G.B. |
Published in: |
International journal of law and management. - Bingley : Emerald, ISSN 1754-2448, ZDB-ID 2424409-0. - Vol. 65.2023, 1, p. 1-3
|
Subject: | Stakeholder | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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