Häagen-Dazs in Japan: leading brand renewal
Year of publication: |
2015
|
---|---|
Authors: | Grossberg, Kenneth Alan |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 43.2015, 5, p. 40-45
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand renewal | Häagen-Dazs Japan | Joint venture | Marketing leadership |
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