Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Year of publication: |
2023
|
---|---|
Authors: | Aji, Hendy Mustiko ; Muslichah, Istyakara |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 4, p. 1146-1165
|
Subject: | Brand loyalty | Brand tribalism | Halal brand personality | Islamic hospital | Self-expressive value | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Islam | Markenartikel | Brand | Islamisch | Islamic |
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