Handbook of consumer behavior
Year of publication: |
1991
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Other Persons: | Robertson, Thomas S. (contributor) |
Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
Subject: | Verbraucherverhalten | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin, (2008)
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New directions in international advertising research
Taylor, Charles Raymond, (2002)
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Essays in retail strategy : the case of unplanned buying and exclusively branded products
Berlemann, Benedikt, (2012)
- More ...
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Inducing multi-line salespeople to adopt house brands
Anderson, Erin, (1994)
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Robertson, Thomas S., (1991)
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Salesforce adoption of transaction-specific innovations
Anderson, Erin, (1990)
- More ...