Handbook of consumer psychology
ed. by Curtis P. Haugtvedt ...
| Alternative title: | Consumer psychology |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Haugtvedt, Curtis P. (contributor) |
| Publisher: |
New York [u.a.] : Erlbaum |
| Subject: | Verbraucher | Psychologie | Aufsatzsammlung | Consumer behavior | Decision making | Marketing | Psychological aspects | Advertising | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 1273 S. : graph. Darst. |
|---|---|
| Series: | Marketing and consumer psychology series. - New York [u.a.] : Erlbaum. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8058-5603-3 ; 0-8058-5603-X |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004899345