Handbook of online marketing research
Joshua Grossnickle; Oliver Raskin
| Year of publication: |
c2001
|
|---|---|
| Authors: | Grossnickle, Joshua ; Raskin, Oliver |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Internet | Marktforschung | Market research | Online-Marketing | Internet marketing | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXI, 433 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-136114-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001498226