edited by Susan Dobscha (Professor of Marketing, Bentley University, USA)
Contents: Introduction / Susan Dobscha -- 1. A psychological perspective on gendered advertising: content, effectiveness, and effects / Magdalena Zawisza -- 2. Video gaming as a gendered pursuit / Jenna Drenten, Robert L. Harrison and Nicholas J. Pendarvis -- 3. Gender east and west: transnational gender theory and global marketing research / Katherine C. Sredl -- 4. Gender and sexed bodies: embodiment, corporeality, physical mastery and the gaze / Jan Brace-Govan and Shelagh Ferguson -- 5. The hashtaggable body: negotiating gender performance in social media / Lauren Gurrieri and Jenna Drenten -- 6. Patriarchal myths debunked: applying a dialectic of extremes to women's erotic consumption / Luciana Walther -- 7. Critical consumers - discourses of women, sexuality, and objectification / Gry Hongsmark Knudsen -- 8. The TCR perspective of gender: moving from critical theory to an activism-praxis orientation / Laurel Steinfield, Jon Littlefield, Wendy Hein, Catherine Coleman and Linda Tuncay Zayer -- 9. No more mister mom: masculinity and consumption / Jacob Ostberg -- 10. Thinking through feminist theorising: poststructuralist feminism, ecofeminism, and intersectionality / Pauline Maclaran and Lorna Stevens -- 11. Rethinking feminist waves / Alexandra S. Rome, Stephanie O'Donohoe and Susan Dunnett -- 12. Toward (and beyond) LGBTQ+ studies in marketing and consumer research / Jack Coffin, Christian A. Eichert and Ana-Isabel Nolke -- 13. Gender and intersectionality in political marketing / Minita Sanghvi -- Index.
