Handbook of service marketing research
ed. by Roland T. Rust ...
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Rust, Roland T. (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Marktforschung | Market research | Dienstleistung | Marketing | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XI, 615 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Literaturangaben. - Enth. 25 Beitr. |
| ISBN: | 978-0-85793-884-8 ; 978-1-78347-201-7 ; 978-0-85793-885-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010342645