Handbuch Produktmanagement : Strategieentwicklung, Produktplanung, Organisation, Kontrolle
Sönke Albers ... (Hrsg.)
| Year of publication: |
2000 ; 1. Aufl.
|
|---|---|
| Other Persons: | Albers, Sönke (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 1045 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11595-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004599696