Harnessing the power of word of mouth
Year of publication: |
1986
|
---|---|
Authors: | Bayus, Barry L. |
Other Persons: | Carroll, Vincent P. (contributor) ; Rao, Ambar G. (contributor) |
Published in: |
Innovation diffusion models of new product acceptance. - Cambridge, Mass. : Ballinger, ISBN 0-88730-076-6. - 1986, p. 61-83
|
Subject: | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour |
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