Harry Potter : the story of a global business phenomenon
Year of publication: |
2008
|
---|---|
Authors: | Gunelius, Susan |
Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
Subject: | Harry Potter <Fiktive Gestalt> | Buchverlag | Book publishing | Markenführung | Brand management | Erfolgsfaktor | Success factor | Großbritannien | United Kingdom | USA | United States | Markenpolitik | Marketingstrategie | Harry Potter |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XIX, 194 S. graph. Darst |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index 0808 |
ISBN: | 0-230-20323-X ; 978-0-230-20323-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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