Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Year of publication: |
2016
|
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Authors: | Krishen, Anjala S. ; Agarwal, Shaurya ; Kachroo, Pushkin |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 1073-1093
|
Subject: | Knowledge | Consumer behaviour | Behavioural sciences | Consumer research | Safety | Pricing | Konsumentenverhalten | Preismanagement | Pricing strategy | Wissen |
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