He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions
Year of publication: |
2005
|
---|---|
Authors: | Shoham, Aviv ; Dalakas, Vassilis |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 3, p. 152-160
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Decision making | Children (kinship) | Israel | United States of America |
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