Health claims and consumers' behavioral intentions : the case of soy-based food
Year of publication: |
2011
|
---|---|
Authors: | Moon, Wanki ; Balasubramanian, Siva Kumar ; Rimal, Arbindra |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 36.2011, 4, p. 480-489
|
Subject: | Funktionelle Lebensmittel | Functional food | Sojabohne | Soybean | Gesundheit | Health | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | USA | United States | 2007 |
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