Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
Year of publication: |
2011
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Authors: | Krystallis, Athanasios ; Chrysochou, Polymeros |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 3, p. 213-229
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