Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Year of publication: |
2013
|
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Authors: | Cornelis, Erlinde ; Cauberghe, Verolien ; Pelsmacker, Patrick de |
Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 203-212
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Subject: | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
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