Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Year of publication: |
March 2017
|
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Authors: | Russell, Cristel Antonia ; Russell, Dale W. ; Morales, Andrea C. ; Lehu, Jean-Marc |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 38-52
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Subject: | Kino | Movie theatre | Fernsehwerbung | Television advertising | Product Placement | Product placement | Markenführung | Brand management | Werbewirkung | Advertising effects |
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