Heterogeneity in reference incidence and its impact on brand choice
by Anil V. Gupta
| Year of publication: |
1997 ; [Mikrofiche-Ausg.]
|
|---|---|
| Authors: | Gupta, Anil V. |
| Subject: | Verbraucherverhalten | Markenartikel | Empfehlung |
| Extent: | IX, 165 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Milwaukee, Wisc., Univ. of Wisconsin, Diss., 1997 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, MI : UMI, 1997. 2 Mikrofiches |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359486