Hide and uncover : the use of secrets in marketing
Year of publication: |
2020
|
---|---|
Authors: | Fedorenko, Ivan ; Berthon, Pierre R. ; Edelman, Linda F. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 7/8, p. 682-704
|
Subject: | curiosity | reference group | secrecy | Secrets | self-brand connection | uncertainty |
-
Top secret : integrating 20 years of research on secrecy
Fedorenko, Ivan, (2023)
-
An organizational culture of secrecy : the case of Bletchley Park
Grey, Christopher, (2014)
-
Sugitani, Yoko, (2018)
- More ...
-
Top secret : integrating 20 years of research on secrecy
Fedorenko, Ivan, (2023)
-
Fedorenko, Ivan, (2017)
-
Beyond the expected benefits : unpacking value co-creation in crowdsourcing business models
Fedorenko, Ivan, (2017)
- More ...