High‐low pricing: audit evidence and consumer preferences
Year of publication: |
2000
|
---|---|
Authors: | McGoldrick, Peter J. ; Betts, Erica J. ; Keeling, Kathy A. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 9.2000, 5, p. 316-331
|
Publisher: |
MCB UP Ltd |
Subject: | Pricing | Retailing | Seasonal trends | Consumer behaviour | Sales promotion |
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