High-tech entrepreneurial content marketing for business model innovation
Year of publication: |
2017
|
---|---|
Authors: | Mansour, Dina ; Barandas, Hortensia |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 11.2017, 3, p. 296-311
|
Publisher: |
Emerald Publishing Limited |
Subject: | Business model innovation | Customer value | Content marketing | Entrepreneurial marketing | Online metrics | Innovation and commercialization | High-technology marketing |
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